Taking on a classic is always difficult, frequently provocative, and sometimes just plain wrong. Take the example at left - Marcel Duchamp's LHOOQ [pronouncing the letters approximates a French phrase implying a portion of Mona Lisa's anatomy (not visible in the painting) is worthy of note]. Note, also, the moustache and goatee modeled by La Gioconda; it just makes me think of Jim Croce's advice of what not to do with "Big Jim" in one of his songs. Then again, dadaist Duchamp had no objection to provoking his audience [the degree of difficulty, it should be pointed out, was low: Duchamp had only to scribble his changes on a cheap postcard reproduction. He worked much hard on another of his notorious "readymades"; the piece he titled Fountain ]. But what about those whose patronage depends on public approval?
Consider the good folks that make Sun-Maid products, most notably raisins. Since the early years of the last century, their trademarked icon was a young girl, reputedly spotted drying her long black hair in a California yard. Sure, she was "updated" a few times in the 20TH Century; each time, though, the final image was undeniably that of the young girl.
Then, around three years ago, Sun-Maid decided on a major re-imaging: "Sun-Maid Girl" [she has no name currently, but may eventually get one] was aged about 10 - 15 years, put on a strict diet [too much baby fat in the original], and is now usually pictured at work in the fields [instead of in a moment of repose]. The people at Sun-Maid probably expected a little publicity with the change [after all, it had worked for Betty Crocker and the Morton Salt Girl]; instead, the change went virtually unknown until recent weeks, when it has become the object of derision and [seemingly] bad-natured humor [some critics call the new look "a Barbie doll in Amish attire". In fairness to Sun-Maid, I live near Amish country, and no decent Amish woman would wear red like the Sun-Maid Hussy does].
Looking at the whole Sun-Maid "redo" [noted in this link-packed Yahoo! feature], the obvious question is, Why? Sure, Aunt Jemima needed [and got] her racially-awkward "baggage" removed [as have Uncle Ben and the Cream of Wheat "Chef", although their modernization was less spectacular than "AJ's"; that said, when was the last time you heard the Cream of Wheat Chef referred to by his traditional name of "Rastus"?]. But Sun-Maid Girl [maybe she should have become a super-hero, her feats of strength and skill fuelled by eating raisins] seemingly had no baggage, no issues that needed correcting. So why change? [At the time. a Sun-Maid official noted it was a good time to get on the "health" bandwagon. Some bandwagons have slippery floors...]
Still, it could have been worse for Sun-Maid: original plans called for the new Sun-Maid "Girl" [I think the new image should be known as "Sun-Maid Woman"; she seems a bit long in the tooth for "Girl" status] to appear in a series of commercials, showing her at the spa, grocery shopping, etc, all made easier by the energy derived from those raisins. Rumor has it that she may become multi-lingual, reflecting the diversity of the nations where Sun-Maid grows its products [a lovely gesture, don't get me wrong. But wouldn't it be better for Sun-Maid Woman to monitor the practices of the companies that grow, harvest, and sell the produce she eats, and to speak out against any questionable actions along the food chain? I may be wrong, but the image of Sun-Maid's animated icon speaking publicly against the corporation that supplies her computer-generated living would be attention-getting, to say the least].
BTB, I'm kicking around re-writing Beethoven's Ninth Symphony. Maybe changing the Third Movement to a rumba. Waddya think?
-Mike Riley
PS: More "Messing With A Classic" here...-MR
Friday, December 4, 2009
Messing With A Classic
Posted by Mike Riley at 1:39 AM 7 comments
Labels: Aunt Jemima, Betty Crocker, dada, Morton Salt, R. Mutt, readymade, Sun-Maid
Friday, November 13, 2009
Ponzi, and other, schemes
The debate continues as to whether or not Bernie Madoff's $64.8 billion scam is the largest in American [or world, for that matter] history. That said, no one seems to be in any hurry to rename the type of fraud Madoff allegedly perpetrated in his "honor". For the foreseeable future, anyway, it looks like it will keep its current name of "Ponzi scheme", from its first notable operator, Charles Ponzi [left].
Ponzi schemes notes that Charles Dickens, of all people, wrote about such a scheme in his 1857 novel Little Dorrit [there is, incidentally, no evidence that Dickens ever actually carried out a Ponzi scheme. He did use a ploy common to many authors until fairly recent times; namely, selling subscriptions to upcoming books. The money taken in was used to help support the writer until the work was completed, or to defray publishing costs. In exchange, the author would usually include a list of subscribers in the first edition of the book, as a sort of "dedication". Dickens was said to play the "subscription game" better than most, reputedly delaying the release of new works until the optimum amount of subscription money was collected. He is also credited with the practice of releasing books by chapters, forcing the reader to keep buying new segments until the work was complete (and probably paying more in the process than if the book had come out whole).].
Posted by Mike Riley at 1:14 AM 0 comments
Labels: Arthur Fonzarelli, Bad Puns, Bernie Madoff, Challenging The Thunder, Ponzi schemes
Wednesday, October 14, 2009
Blog Action Day - So Many People In The Same Device
I am by no means the oldest blogger in the world, but, being in my 50's, I think I have a different perspective than the typical poster. For instance, I'm actually old enough to remember an era when music recordings were stored in analogue form, on vinyl discs [okay, most of you probably know about vinyl. The progressives among you may even own an example or two]!
red the group putting music to lyrics Kurt Vonnegut, Jr. wrote for his book Cat's Cradle. The song was "Nice Nice Very Nice" [lyrics here]; its theme, the interconnectedness of life. Of course, interconnection can be good, bad, or, as frequently happens, both. Take India's Kasmir glaci
ers. They serve as water sources for millions of people who live in the region. Unfortunately, because of the planetary warming caused by climate change, the glaciers are melting too quickly. The anti-poverty group ActionAid has noted that most of the glaciers in the area [the waters shared by India and Pakistan] have shrunk dramatically. The group adds that rain and snow fall have been affected in many areas worldwide by climate change; the changes have reduced food production in many regions of the world. Thus, the Kasmir crisis is being repeated many times over, frequently in areas that were having trouble feeding their populations even before climate change.
Day is what many of my colleagues are trying to do; open up the discussion, ask what we hope are the right questions, and sincerely ask Who- or What-Ever It Is We Worship for someone with the right answers. Posted by Mike Riley at 10:00 PM 168 comments
Labels: Ambrosia, Blog Action Day, Climate Change, Jr, Kurt Vonnegut
Monday, October 5, 2009
Is there something to "The Twinkie Defense" after all?
First of all, I'm assuming we all know what's meant by "The Twinkie Defense" [if unaware, please click on the hyperlink; it not only explains the term, it debunks the myth that it was successfully used in the case that first brought the term to national attention].

A study in Britain has thrown out the proposition that giving children too many treats may turn them into violent adults. We're not talking about the children being violently ill from a less-than-nutritious diet; this is the kind of acting-out violence most demonstrated in the UK by their beloved soccer hooligans. Well, at least most of them can sing...
his research a step further, using the results of a massive study of English people born during a certain week in 1970. By chance, the survey asked the subjects at the age of ten if they ate candy daily; at age 34, they were asked if had ever been convicted of a crime. A stunning 69 percent of regular candy-eaters had at least one conviction by age 34, versus 42% results from those who weren't. Next, Moore eliminated various factors: parenting styles, financial levels, even location [urban/rural]. The numbers remained steady.
oore leans towards this theorem; he believes that kids who got daily treats may not develop the patience needed to delay gratification [see A Clockwork Orange. But not on a full stomach]. This, the theory goes, leads to impulsiveness [a key factor in violent acts, according to Moore]. Another possibility suggested by this, says Moore, is that evil children get more candy, just to keep them calm. And are you keeping your porch light on this Halloween? They can't all move out of state...Posted by Mike Riley at 2:04 AM 3 comments
Thursday, September 24, 2009
Sinister Musings
Okay, I'm back. My favorite writer, Dorothy Parker, was an expert at writing explanations for her frequent disappearances from the Public Eye [she once covered up a two-year gap in writing for The New Yorker by claiming she had spent the time in Switzerland!]. I wouldn't even pretend to be able to come up with a story like that [though anyone who spent the summer in Niagara Falls, NY and thinks they saw me may be onto something. Then again, I live there...], so just accept my return, ok? Think of me as the less-than-acceptable uncle, fresh from drying out after an extended bender. It's as good a story as any...
It's probably safe to assume that, from Time Immemorial, there have been left-handed persons. Not that this was always a good thing. From the Latin word for left, sinistra, modern Eng
lish derives the word sinister. Classical Latin, for what it's worth, frequently used "sinestra" to mean "evil" or "unlucky". Some traditions in the early Christian church, for instance, claim that Judas, the disciple who betrayed Christ, was left-handed. Nowadays, though, left-handedness is just considered a characteristic of anatomy, one shared by around ten percent of humanity [If you'd like a truly intriguing time-waster, check out this listing of notable left-handers. For those not fully comfortable in English, the page is available in Spanish, French and pig Latin! Grad students have way too much time on their hands...]. Famous lefties, for what it's worth, include Joan of Arc, Julius Caesar [wonder if anyone had the "stones" to call him "sinister" to his face? Besides Brutus, of course...], and W. C. Fields.
The Frog is believed to be left-handed [as was his creator, Jim Henson], as are Bart Simpson and Ned Flanders [and their creator, Matt Groening]. Left-handed artists run the gamut from Michelangelo and DaVinci to M. C. Esher and LeRoy Neiman. Musicians? Sir Paul McCartney, for one [also, reputedly, Ringo Starr]; add David Byrne, Cole Porter, Paul Simon, and Carl Phillip Emanuel Bach, among many, many others [I won't even mention any of the notable left-handed athletes].
So why am I bringing all this up? Big news for left-handed men; namely, a re-design of the classic "y-front" male underwear [Underwear. Another great topic, Mikey. What a fabulous re-start for this blog...]. Having family and friends who are lefties [including one of my brothers], I can see the excitement this would cause. I must confess, though, I've never heard any left-handers complaining about this problem; then again, they may all wear boxers...Posted by Mike Riley at 12:40 AM 0 comments
Labels: Dorothy Parker, famous left-handers, returns
Monday, July 6, 2009
Time Out...
I want to thank my readers and commentors for their friendship and insights. So that none of you will worry, please understand that my health is good. I just need to devote my full attention to these "off-stage" matters.
My intention is to leave the previously written posts up, for those who may not have yet read them.Entrecard advertisers: please be aware that I am taking no new ads. Any ads that I have already agreed to use will be presented as scheduled. I intend to leave the EC widget up, but EC may remove it because of no new posts.
Again, with regrets, I declare INTERMISSION. Smoke 'em if you got 'em...
-Mike Riley
Posted by Mike Riley at 11:31 PM 2 comments
Thursday, July 2, 2009
The carnival is open...where the Hell am I?
Posted by Mike Riley at 11:33 PM 1 comments



